Uber in India
Fall 2018
Uber in India is a UX Design group project by Manvi Aggarwal, Francesca Bruno and Zhang Zhan. It investigates Uber as a shared mobility service in India, and the findings and summaries are presented in various maps as follows:
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a system map describing the service
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a summary of the findings emerged during social media research
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Persona created after the results produced in the research phase and storyboards representing situations that could be meaningful or critical for a specific Persona
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a mental model diagram reporting the main issues emerged from the research on social network
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an experience map
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a “yellow dot” map explaining our strategy to improve the service