Shanghai Mercedes-Benz Arena Visual Identity Guide
Summer 2016

Teamed up with the Creative Executive in AEG Asia, the Designer and the Marketing Director of Shanghai Mercedes-Benz Arena working on this visual identity guide for Shanghai Mercedes-Benz Arena as the Digital Marketing and Design intern of AEG Asia. I participated in the entire process of collecting and modifying existing files, research, design, discussion, interview and formalization. It will soon be adopted by one of the best arenas in Asia.

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